Etsy is a treasure trove for couples seeking unique, one-of-a-kind wedding details. Searches for wedding items have increased 145% in the last three months, signaling that traditional weddings are back after months of postponed, restricted, or canceled celebrations. Here, Etsy’s Trend Expert Dayna Isom Johnson shares what’s emerging for 2022 weddings.
This sweet detail is having a moment; Etsy has seen a 51% increase in searches for bow gowns and a 114% increase in searches for bridal or bridesmaid bow accessories. “After living in sweatpants for the past few years, many brides are eager to get ultra glamorous and polished for their big day, and bows offer the perfect solution,” shares Johnson.
“Sixties brides did their own thing, rejecting the overly feminine standards of the previous decade, and opting for pared-down looks and shorter hemlines,” shares Johnson. Borrowing the top styles of the past, searches for short wedding dresses are up 20%, and searches for A-line dresses are up 22%. And when it comes to veils, there’s been a 41% increase in searches for short or shoulder-length veils, a 37% increase in searches for blushers, and a 10% increase in searches for pillbox hats.
After waiting so long to celebrate together, guests are seeking out ultra-personal gifts for the newlyweds. Custom cutting boards are a top gift item (77% increase in searches), and people are also seeking out custom artwork (129% increaser in searches for custom wedding or couples’ illustrations). Custom cake knives and cutting sets are also increasing in popularity (34% increase).
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Destination (and Destination-Inspired) Weddings
“It’s safe to say we’re all craving a getaway, and many couples are taking the opportunity to get hitched in paradise or, with all of the unknowns surrounding traveling over the last few years, bringing the destination right to their guests,” says Johnson. Searches for passport-inspired wedding invitations are up 140%, and beach-inspired favors are up 92%.
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“Thanks to this year’s much-anticipated return of a popular 19th century-inspired TV show, ‘regencycore’ — a style inspired by the 1800s elite — is continuing to influence both decor and fashion alike,” says Johnson. “Inspired by a sense of escapism, this trend is all about fairytale opulence, elegance, timeless romance and vintage-inspired luxury.” Etsy is seeing increased searches for bridal gloves (121%), puff sleeve wedding dresses (93%), and pearl veils (78%).
Colorful wedding ideas are having a major moment — with a 327% increase in searches. “This trend is all about showing off your personality, injecting joy into your special day, and setting the tone for a fun, playful and entirely unique celebration,” says Johnson.
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