Etsy’s Top Wedding Trends for 2020

Blog Post

 Etsy is a treasure trove for couples seeking unique, one-of-a-kind wedding details. And because Etsy is a shopping website, it provides valuable insight into what styles and trends we’ll be seeing at weddings this year. Here, Etsy’s Trend Expert Dayna Isom Johnson shares what’s emerging for 2020 weddings.

’70s Influence

From disco décor to retro-inspired colors to natural headpieces, the 1970s are a leading influence in weddings this year. Etsy has seen a 18% increase in ’70s invitations and a 18% increase in disco ball items in the last six months.

70s wedding style

Icelandic Poppy Asymmetrical Crown, Floral Bowtie, Wedding Jumpsuit, Vellum Overlay Menu, Love Made Us Do It Wedding Prop Sticker, Vintage Inspired Kimono, Record Shape Seating Chart, Multi Color Bridal Comb, For Like Ever Print 

Non-Traditional Wedding Parties

2020’s wedding parties are more inclusive than ever. Instead of limiting the party bridesmaids and groomsmen, we’re seeing an increase in the “bridesman” (searches increased 171%) and “best woman” (searches increased 72%). Pets are continuing to share center stage as “dog of honor,” and the “junior bridesmaid” role (for special young ladies who feel too old to be flower girls) is on the rise.

Non traditional wedding party
Best Woman Proposal Card, Best Dog Outfit, Bridesman Tee, Bridesman Hoodie, Groomswoman Proposal Gift, Junior Bridesmaid Card, Will You Be My Man of Honor Card, Will You Be My Bridesman Card

Power Suits

Wedding pantsuits rocked the runway this season, and Etsy is seeing a 24% increase in searches for bridal jackets and a 4% increase in searches for women’s pantsuits. This alternative style isn’t just for the wedding day — consider it for your rehearsal dinner, engagement party, or bridal shower. 

Wedding power suits
Vintage White Blazer, White Wedding Cape Bridal Jacket, White Linen Pant Suit, White Linen Suit, Bridal Suit


Let’s face it — a wedding can generate a lot of waste. Couple are taking strides to reduce the amount of one-day-only items by opting for vintage veils, repurposed cufflinks, and rings made from recycled metals. Searches for reused, recycled, and reclaimed wedding items are up 7%. 

Sustainable wedding
Zion Gown, Vintage Bridal Veil, Companions Ring, Diamond Engagement Ring & Wedding Band Set, Vintage Bridesmaid Robe, Vintage Bubble Veil, Recycled Gold Infinity Band, Round Wine Barrel & Silver Cuff Links

Vintage Rings

In tune with the sustainability trend, vintage and heirloom-quality rings are on the rise. Etsy has seen a 20% increase in vintage wedding rings.

Vintage wedding rings
Vintage Halo Diamond Ring, Engraved Wedding Band, Sapphire Diamond Engagement Ring, Art Deco Pearl & Diamond Ring, 1930s Art Deco Diamond Engagement Ring, Vintage Diamond Wedding Band

Wellness Favors

Couples are ditching the trinkets and opting for a favor that promotes relaxation and self-care, like crystals (up 11%), soaps (up 9%), and candles (up 5%). 

 Wellness wedding favors
Natural Handmade Rustic Soap, Heart Soap Wedding Favors, Himalayan Bath Salt Favors, Rose Bath Bomb, Candle Wedding Favors, Rose Geranium & Mandarin Soap, Rose Face Glow Mask, Himalayan Salt Shot Glass Place Cards, Amethyst Air Plant Crystal

Couples’ Coats

Matching jackets — from hand-painted denim to embroidered leather — make your photos even more fun. Searches for couples’ jackets are up 15% in the last three months.

Wedding couples coats
Just Married Patch, Wedding Embroidered Patches, Custom Just Married Denim Jacket, Custom Wedding Neon Light-up Denim Jacket, The One Denim Jacket

 Tell us: Which wedding trends are you excited about for 2020?

—Kristen Klein

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