7 New Places to Buy a Wedding Dress

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A bride wearing a long-sleeved lace wedding dress and holding a green-colored bouquet.

We all know the typical bridal boutiques have plenty of wedding dresses to rummage through, but they’re often traditional, expected, and pricey. Many modern brides are looking for new places to buy a wedding dress that offer interesting styles, a variety of collections, and price tags that won’t break the budget. While fast-fashion stores and online boutiques may not come to mind when you’re first considering wedding dress shopping, they may have plenty of styles that interest you. Here are 7 new places to buy a wedding dress that aren’t your typical bridal boutique.

1. Amazon

If you want a super convenient online shopping experience of any kind, Amazon tends to come through. They even offer many beautiful wedding dresses to help make your shopping easier. Log into your normal account and search for “wedding dresses,” then get ready to scroll through their collection of beautiful white dresses. Most of them are easy on the budget and ship to you in no time. Wedding dress shopping has never been easier.

2. H&M

A bride holding a bouquet of white tulips.

If you haven’t considered shopping H&M for your wedding day gown, it’s time to start thinking about it. Whether you’re having a lavish wedding day, something laid back, or even a quick visit to city call, H&M offers outstanding wedding dresses for the occasion. You can find streamlined designs, traditional lace styles, and plenty of other shapes and cuts to fit your style and preferences.

3. Lulus

If you’re a bride on a budget, then Lulus has you covered. They’re a great one-stop shop for trending gowns and dresses that will keep you from overspending. You can find flowy styles, body-skimming sheaths, knits, laces, and more—some for $100 or less. Swing by Lulus to browse for your perfect dress, and you’ll have enough money left over in your budget to purchase your favorite accessories and shoes.

4. Reformation

A bride wearing a wedding dress with a thigh-high slit.

Reformation released stunning wedding dresses recently, including beautiful floor-length styles and some knee-length options, all for reasonable prices. If you are drawn to simple, elegant designs or bohemian styles, then Reformation might be the perfect store for you. They’re great for quick city hall weddings, casual elopements, or even minimalistic wedding designs.


You’re probably accustomed to thinking of ASOS as a great place to find jeans and tees, but they also have a bridal line. You can find plenty of flattering designs for a variety of body shapes and style preferences from halters to strapless, sequins and more. You can even find some two-piece options if you’re looking for something unique. Don’t expect to find much under $100—most of the bridal dresses are under $300, though.

6. Revolve

A bride wearing a short lace dress.

This brand is well-loved for its skincare line and fashion pieces, but they have also developed a beautiful bridal collection. You can find stunning gowns with pearls, beads, sequins, and more. If you’re interested in wearing two dresses by finding a fancy ceremony gown and then something else more casual and unrestricted for the reception, you also have this option with Revolve’s collection.

7. Nordstrom

Shopping for your entire wedding day ensemble has never been easier. Nordstrom carries a collection of wedding dresses that will make you look stunning while also offering plenty of accessories, jewelry, and shoes. You can also find plenty of beautiful dresses to change into for the reception, especially if you’re wanting to smash traditions and go for something with a bit of color.

Make Your Wedding Day Your Own

Always remember that your wedding day is your celebration. You can plan things your way, upholding traditions you care about and throwing out any you don’t want. This goes for your wedding dress. There’s no shame in purchasing a wedding dress that isn’t thousands of dollars. Finding something that fits your budget and style is perfectly doable. Give yourself permission to shop around and get creative until you find something you love.

The post 7 New Places to Buy a Wedding Dress appeared first on Weddingbee.

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